Ebook Ownership Doubles In Six Months
In the six months between November 2010 and May 2011, the percentage of US adults who own an ebook reader doubled from 6 to 12% according to research carried out by the Pew Internet & American Life Project. It’s the first time that recorded ownership has reached double digits.
Tablet computers, which were viewed as a threat to ebook reader sales, are not being adopted at the same rate. Tablet ownership, as of May 2011, stood at 8%.
Both ebook readers and tablet computers still have plenty opportunity for growth. As can be seen from the above graph, ownership levels are well below those of other popular electronic devices.
Of course, both types of devices are still relatively new and have correspondingly high prices. Ebook reader prices have fallen dramatically over the last eighteen months to two years, which has clearly been a factor in their rapid uptake. There still seems to be plenty of opportunity for further price cuts in the short to mid term future however.
Tablet computers remain a pricey item, but when the much anticipated Amazon tablet hits the market, prices should fall across the board (if the rumored $ 250 price point is correct).